The Power of Community in Sales: Why I Created #TheSalesHour

As someone who has spent many years in the sales industry, I’ve witnessed first hand the challenges and triumphs that come with the territory. Sales is a profession that requires resilience, adaptability, and a relentless drive to succeed. Yet, despite the common perception of salespeople as lone wolves, the truth is that no one achieves greatness in isolation. Enter #TheSalesHour.

During the COVID-19 lockdown, this reality became even more apparent. As the world came to a standstill, the sales industry faced unprecedented challenges. Traditional methods of meeting clients and closing deals were suddenly off the table. We had to pivot, innovate, and find new ways to connect with our clients and keep our businesses afloat. In the midst of this upheaval, something remarkable happened—salespeople began coming together to support one another in ways we hadn’t seen before.

I was fortunate to be part of several online groups during that time, where sales professionals from all walks of life gathered to share their experiences, challenges, and strategies. These groups became a lifeline for many of us. We discussed the unique difficulties of selling in a pandemic, exchanged tips on how to navigate the new normal, and offered each other much-needed encouragement. It was a powerful reminder that, even in the most challenging times, a strong community can make all the difference.

This sense of community was something I didn’t want to lose as the world slowly returned to normal. The collaborative spirit and the wealth of knowledge shared during those sessions were invaluable, and I realised that this wasn’t something we should let go of just because the immediate crisis had passed. That’s why I decided to create #TheSalesHour—a dynamic new event designed to bring sales professionals together in a supportive, interactive environment.

What is #TheSalesHour?

#TheSalesHour presents an opportunity for salespeople of all levels to come together, share their challenges, exchange ideas, and learn from one another. Whether you’re a seasoned veteran or new to the field, #TheSalesHour is designed to provide a platform where you can gain valuable insights, build connections, and grow both personally and professionally.

One of the things that sets #TheSalesHour apart is its format, there’s no rigid agenda, no set script. Instead, it’s an open conversation where participants are encouraged to bring their real-world issues to the table. This means that every session is different, shaped by the people in the room and the topics they choose to discuss. It’s a flexible, dynamic space where you can dive deep into the challenges you’re facing and collaborate with others to find solutions. (Just one rule, everything discussed on the call is confidential)

Why Community Matters in Sales

Sales can often feel like a solo endeavour, especially when you’re out in the field or working remotely. However, as I’ve learned over the years, some of the most powerful growth happens when we come together and learn from one another. The challenges we face in sales are not unique—every salesperson has struggled with closing a difficult deal, dealing with rejection, or finding new leads. But what if, instead of facing these challenges alone, you had a community of like-minded professionals to turn to?

During the lockdown, the groups I was part of became a source of strength and inspiration. We didn’t have all the answers, but together, we were able to brainstorm solutions, share our successes, and provide support during tough times. This experience reinforced my belief that a problem shared is truly a problem halved. The collective knowledge and experience of a group far outweigh what any one individual can achieve alone.

This is the ethos behind #TheSalesHour. By bringing salespeople together, we can create a space where everyone benefits from the shared wisdom of the group. Whether you’re looking for advice on a specific challenge, hoping to learn new techniques, or simply want to connect with others who understand the pressures of the sales world, #TheSalesHour is here to help, did I mention it’s free?

The Benefits of Joining #TheSalesHour

So, why should you join #TheSalesHour? Here are just a few reasons:

1. Real-World Insights: The open format of #TheSalesHour means that you’ll be able to discuss real-world issues that are relevant to you. Whether it’s a challenge you’re currently facing or a strategy you’re curious about, you’ll get insights and advice from people who have been there.
2. Diverse Perspectives: With participants from various industries and backgrounds, you’ll benefit from a wide range of perspectives. This diversity of thought can lead to innovative solutions and new ways of thinking about your sales approach.
3. Collaborative Problem-Solving: Sales is all about finding solutions, and #TheSalesHour provides a unique opportunity to tackle challenges together. By brainstorming with others, you’re more likely to come up with effective strategies and creative ideas.
4. Networking Opportunities: In addition to gaining knowledge, #TheSalesHour is also a great way to expand your professional network. Building relationships with other sales professionals can open doors to new opportunities and collaborations.
5. No Pressure, Just Conversation: Unlike traditional sales meetings, there’s no pressure to perform or adhere to a strict agenda. It’s a relaxed, informal setting where you can speak freely and learn at your own pace.

How to Get the Most Out of #TheSalesHour

To fully benefit from #TheSalesHour, it’s important to come prepared to engage and contribute. Here are some tips on how to make the most of this experience:

1. Bring Your Challenges: Don’t be afraid to share the difficulties you’re facing. Whether it’s a tricky client, a tough market, or a personal hurdle, bringing these challenges to the group can lead to valuable insights and solutions.
2. Be Open to New Ideas: Part of the magic of #TheSalesHour is the diversity of perspectives. Be open to hearing new ideas, even if they differ from your usual approach. You might discover a strategy that works better than anything you’ve tried before.
3. Contribute Your Knowledge: While it’s important to listen and learn, don’t forget that you have valuable insights to share as well. Your experiences could be the key to helping someone else overcome their challenges.
4. Follow Up: After the session, take the time to connect with the people you met and follow up on the ideas that resonated with you. Building these relationships can lead to long-term benefits and continued growth.

Looking Ahead

As #TheSalesHour grows, I’m excited to see where this journey takes us. My vision is for this to become a cornerstone of the sales community—a place where people can come together, share their knowledge, and help each other succeed. We’ve already seen the power of this kind of collaboration during the lockdown, and I believe that by continuing to nurture this community, we can all achieve even greater things.

Thank you for being a part of this journey. I look forward to seeing you at the next #TheSalesHour, where we’ll continue to learn, grow, and succeed—together. In the meantime please pop over to LinkedIn to connect with me for latest updates.

Sign up today and be part of a movement that turns individual challenges into collective victories. Let’s make #TheSalesHour an event to remember.

#AProblemShared #TwoHeadsAreBetterThanOne