Advisory & Project Support - Saldi Business Development

Advisory and Project Support

Saldi Business Development was founded to address a consistent commercial issue within growing organisations:

Sales functions often evolve faster than they are structured.

Delivering Growth & Profit

With over 30 years’ experience across hospitality, food, IT and FMCG, I have led and developed sales activity in both early-stage and established businesses, delivering sustained year-on-year growth in turnover and profit within client organisations.

Across sectors, the same pattern emerges…

Sales is frequently under-defined compared to finance or operations. Targets exist, activity happens, but process, standards and ownership are not always formalised.

The Sales Growth Programme was developed to bring structure and commercial discipline to the sales function.

Alongside the programme, I provide defined advisory and project-based support for organisations at earlier stages of development or facing specific commercial challenges.

While the Sales Growth Programme is designed for businesses with established sales activity, some organisations require a different starting point.

The following areas of support are offered as defined, outcome-focused engagements.

Early-Stage Sales Strategy

If you are pre-start-up, preparing to seek funding, or refining your commercial model, you may need a structured sales strategy to support your wider business plan.
This typically includes:
• Clarifying your offer and commercial positioning
• Defining your ideal customer and route to market
• Translating activity into realistic revenue projections
• Building a credible sales plan for investor or funding discussions

This work provides clarity and commercial grounding at a critical stage of growth.

Sales Plan Development for Existing Businesses

For organisations with revenue in place but without a defined sales plan, this work focuses on creating structure before moving into a full Sales Operating Framework.

This includes:
• Sales objectives aligned to business priorities
• Target market clarity
• Pipeline requirements and activity expectations
• Short-term commercial focus and sequencing

It is a defined piece of work designed to create direction and discipline

Get in touch

Assess your sales structure

The Sales Growth Programme is a structured 90-day implementation process designed to formalise how sales works within growing businesses.

If sales activity is in place but consistency and visibility are not yet where they need to be, the first step is to complete the Sales Diagnostic.

This will help you assess your current sales maturity and determine whether the programme is the right fit for your organisation.

Complete this short diagnostic for a review of your sales function

Contact Us

If you're interested in working with Saldi, or you have a quick question, feel free to give us a call or drop us an email.

0113 543 6657

hello@saldi-bd.co.uk

linkedin.com/rroberts2013

70-72 Kirkgate,
Silsden,
Keighley
BD20 0PA