Insights & Blogs
Practical thinking on sales strategy, pipeline management and building a more structured approach to growth.
Drawing on more than 30 years in sales and commercial roles, I share ideas, observations and practical guidance to help growing businesses make sales more deliberate, consistent and measurable.
Before You Hire a Salesperson: Is Your Business Ready?
Hiring a salesperson often feels like the obvious next step for a growing business. Perhaps the founder is still doing most of the selling and simply doesn’t have enough time. Maybe opportunities aren’t being followed up consistently. Perhaps there’s an ambitious...
Exhibition Sales Planning: How to Get More Commercial Value from Your Next Exhibition
Good exhibition sales planning takes more than booking a stand and turning up. From choosing the right event and location to pre-event prospecting, stand conversations, follow-up and ROI, here’s how to make exhibitions part of your wider sales strategy. Exhibitions...
Why Your Sales Pipeline Feels Unpredictable
Many growing businesses reach a point where sales should feel stable. There is a team in place, a CRM system, targets, meetings and plenty of activity. And yet sales pipeline management still feels difficult and the pipeline itself remains unpredictable. Some months...
5 Strategies for Maximising Revenue and Customer Satisfaction in Hospitality & Events
Happy Customers Spend More – Five tips to maximise revenue in your hospitality business
Sales Target vs Sales Plan: What’s the Difference?
Sales Target vs Sales Plan: What's the Difference? Is your sales plan actually a plan, or is it just a spreadsheet of target figures? When it comes to sales target vs sales plan, the difference is simple: your target tells you what you want to achieve, while your plan...
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