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Insights & Blogs

Practical thinking on sales strategy, pipeline management and building a more structured approach to growth.

 

Drawing on more than 30 years in sales and commercial roles, I share ideas, observations and practical guidance to help growing businesses make sales more deliberate, consistent and measurable.

Before You Hire a Salesperson: Is Your Business Ready?

Before You Hire a Salesperson: Is Your Business Ready?

Hiring a salesperson often feels like the obvious next step for a growing business. Perhaps the founder is still doing most of the selling and simply doesn’t have enough time. Maybe opportunities aren’t being followed up consistently. Perhaps there’s an ambitious...

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Why Your Sales Pipeline Feels Unpredictable

Why Your Sales Pipeline Feels Unpredictable

Many growing businesses reach a point where sales should feel stable. There is a team in place, a CRM system, targets, meetings and plenty of activity. And yet sales pipeline management still feels difficult and the pipeline itself remains unpredictable. Some months...

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Sales Target vs Sales Plan: What’s the Difference?

Sales Target vs Sales Plan: What’s the Difference?

Sales Target vs Sales Plan: What's the Difference? Is your sales plan actually a plan, or is it just a spreadsheet of target figures? When it comes to sales target vs sales plan, the difference is simple: your target tells you what you want to achieve, while your plan...

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