Having worked in sales for over 30 years, selling B2B across various industries—from Hospitality to Food, IT to Professional Services—in businesses ranging from start-ups to multimillion-pound organisations, I know there needs to be a different approach to sales success. When I started out in sales we literally had a phone book and a telephone, today there are so many tools to hand it has gone from no tools to total overwhelm. Do you recognise yourself here?

No time for Sales or Just Plain Hate It!

Stressed-out business owners trying to juggle sales alongside other key aspects of growing a business. This is particularly challenging when they lack a sales background. Fantastic product or service that needs to be sold, but no idea where to start.  It’s time for a different approach to sales success.

The Accidental Sales Person

The ‘accidental salesperson’—someone within an organisation who finds themselves in a sales role despite it not being their core competency. Maybe you were good at talking to people, or perhaps you are really keen to move in to sales but just don’t have the tools or training. It’s time for a different approach to sales success.

Marketing and CRM

I’ve also seen marketing departments generating a high volume of leads, but with conversion rates far lower than expected. And what about those CRMs, or worse, spreadsheets, full of ‘lost’ enquiries where the follow-up was a single email to a prospect and nothing more when there was no response? It’s time for a different approach to sales success.

It used to take 7 touches to make a sale, today it’s more, most sales people give up after one, just how much marketing budget are you wasting by not capturing leads and nurturing them towards a sale? Just how closely do your sales and marketing teams work together, sales need marketing like a trailer needs a car.

Frustrations!

In larger teams, a few members may underperform, but the sales manager might not have the time to help them overcome the barriers holding them back, leaving them to their own devices until they eventually leave for another job. I’ve lost count of the number of times I’ve spoken to businesses who say, “We just can’t find the right salesperson.” Similarly, I’ve met salespeople who feel under-supported and poorly managed.It’s time for a different approach to sales success!

These are just some of the challenges that led me to create a solution that is logical, effective, and unlike typical sales training. The Saldi Academy is a blend of Sales Training, Coaching, and Management, with a guarantee that if you follow the process, you will see results. We will work with you until you do.

Sales is a journey

In today’s fast-paced world, where we can showcase our products or services to millions with just a few clicks, we risk losing sight of the fact that sales is a process—a journey. Imagine crossing a river using stepping stones. If you get to the middle and one stone is missing, you’re not going to reach the other side.

Often, when sales falter, the reaction is to book a course on closing more deals, read books on the psychology of selling, or pick up new techniques—trying every trick in the book to outwit your buyer. But what if you’re not even speaking to the right person in the first place. If the sale hasn’t been properly constructed, it’s like trying to extend a building designed for a single storey by adding six more floors; the higher it gets, the shakier it becomes.

The Academy encourages delegates to take a step back, pause, and consider: Who exactly is your ideal customer? Where is the best place to find them? How do you capture their interest, and more importantly, retain it all the way to the sale? How do you ask for testimonials and referrals? You might have perfected five of the seven steps, but only achieving seven out of seven is good enough to form the foundation of your entire sales strategy. Unless your whole team is on board with your process, all using the same winning formula, you will never maximise your potential. Such a simple, yet much overlooked, process to sales success.

Why is this any different to every other sales training course?

• Sessions are conducted via Zoom, not pre-recorded videos.
• After each session, every delegate receives one-to-one time to ensure that each step is tailored to their business needs.
• We work with managers to provide feedback. This is a two-way street: if we believe you’re not supporting your salesperson with the tools they need to sell your product or service, we’ll let you know. Conversely, if we feel the delegate you’ve invested in isn’t putting in the required effort, we’ll tell you that too.
• Those who need extra help receive extra help. We want everyone who comes through our Academy to succeed. We want every business we work with to see a significant return on their investment. Our guarantee to you is that we will work with you until it works for you.

Make A Start To Sales Success

Join us for the Sales Hour – Where you can meet likeminded individuals who share many of the same challenges as you. It’s free, interactive and fun!

Connect with me on LinkedIn where you can DM your burning sales challenge (In confidence) Or book an informal chat.